Brand Strategist & Communications Expert
Helping meaningful work find its voice, identity, and place in the world.
Hi there, I'm Charlotte. I help you uncover the essence of your work, clarify what makes it distinctive, and bring it to life through thoughtful brand strategy and creative expression.
I help arts organizations and health and wellness businesses get clear on who they are, what makes them different, and how to communicate it with confidence.
Through brand strategy, thoughtful storytelling, and creative direction, I help you turn the heart of your work into a distinctive, cohesive brand that connects with the people it is meant to serve.
My approach blends human-centred strategy, compelling storytelling, streamlined systems, and data-informed decision-making to make your work easier to share with the people who need it most.
The field of marketing is in constant flux, especially with the evolution of AI. A strong brand can act as the strategic backbone of your marketing plan. Trends come and go but with my guidance you'll be able to find a bold position in the marketplace that aligns with your brand vision and goals.
Three Pillars
Human Storytelling
Finding the stories, experiences, and perspectives that make your brand unique - and turning them into meaningful content that inspires people.
Brand Clarity & Identity
Clarifying your message, identifying your audience, and building a compelling identity that resonates with your community.
Insight-Led Brand Strategy
Using data, market research, and industry insights to inform your marketing decisions and ensure your brand strategy is effective.
Who I Work With
For people shaping a more creative, connected, and caring world.
Arts & Culture
For artists, arts organizations, cultural institutions, and creative businesses bringing ideas, experiences, and new perspectives into the world. I help you articulate your vision, connect with your audiences, and build a brand that reflects the significance of your work.
Health & Wellness
For practitioners, clinics, and wellness businesses helping people feel better, live more fully, and reconnect with themselves. I help you communicate your unique approach, establish trust, and express what sets your work apart in a crowded marketplace.
Two Ways I Can Help
Brand Strategy & Support
Brand clarity & positioning
Understand who you serve, what makes your work distinctive, and where you belong in the wider landscape. Build a clear foundation for the decisions that follow.
Messaging & storytelling
Find the words for what you do, why it matters, and why people should care. Develop a compelling brand story and consistent messaging that sounds like you.
Brand identity & creative direction
Translate your strategy into a cohesive expression of your brand, from visual direction and design to the way your business communicates across different touchpoints.
Strategic brand support
Bring your brand into the world with thoughtful, aligned communication. From website copy and content strategy to launches and campaigns, I help you turn your brand foundations into meaningful connections.
Two Ways I Can Help
Leadership Coaching
The work we do, the lives we lead, and the people we're becoming are deeply connected. Sometimes, moving forward means stepping back to ask bigger questions: What matters now? What am I ready to create? And what would it look like to build a life that reflects who I really am?
Through transformational coaching, I support founders and leaders of all types who are ready to reconnect with themselves, navigate change, and bring greater intention to the way they live, lead, and work.
Credentials
Experience rooted in passion and the desire to learn more.
In their words
"Charlotte was absolutely instrumental in launching my brand into the world. She brought so much care and respect to the process, and could see both my potential and the scale that would become available to me before I could. I was brand new to Instagram and her support was essential in taking those first steps towards sharing my work and mission with the world."
Cailin Bantor
Founder, Womb Consciousness
"Charlotte's support is precise, clear and sees the whole picture of your work. I have felt more clarity on how to speak about my work and what action steps to take to move forward. She's also warm and fun to work with whilst keeping track of my desire/vision. I highly recommend working with Charlotte - your work will be uniquely seen and supported in its positioning."
Cat Wilson
Somatic Facilitator/Bodyworker
"I have been working with Charlotte as the Marketing Coordinator for my clinic, Madrona Integrative Health, for the past year. Charlotte is professional, reliable, efficient, and an excellent communicator. She is highly responsible to feedback and thoughtful in adapting her work to the evolving needs of our organization. I especially appreciate the way she approaches marketing as an act of service and way to meaningfully share our message and work with our community."
Dr. Hannah Webb ND
Clinic Owner, Madrona Integrative Health
"I hired Charlotte to be the lead for a fundraiser at ArtSpring that raises approximately $55,000 yearly. As part of this project Charlotte led a large team of volunteers, communicated with donors, and worked directly with ArtSpring staff to promote, communicate, and organize this event. The project was very successful under Charlotte's leadership, at the same time she created a positive and collaborative atmosphere for volunteers and staff."
Cicela Månsson
Former Artistic Director, ArtSpring
"Charlotte was able to take my multifaceted business and help me craft bold messaging that didn't dilute my brand or make it try to fit into a box. Her ability to tap into your message and present it in a way that resonates helped me stop hiding and step boldly into my next chapter."
Akeisha De Baat
Entrepreneur
"In the short time since I started working with Charlotte, many things about communication and creative business practices have finally clicked. She's brought my attention to foundational concepts and strategies that were previously completely unknown to me, and framed them with a truly kind and benevolent big-picture attitude that I had not yet found in a business coach. As an artist, a parent and entrepreneur, I have felt uniquely seen and guided by her experience."
Owen Parnell
Acuity Acupuncture
"Charlotte's positivity, creativity, excellent communication skills and resourcefulness have been an incredible asset in my business. She made staying current with social media posting easy for me - something I could never manage on my own previously. I'm so grateful for her help and would recommend her to anyone looking for copywriting or social media support."
Josea Tamira Crossley
Founder, Dark Woods of Grief
"I hired Charlotte to help with some of my social media content to prepare for a program launch. Charlotte is a talented writer and is very professional. She listened to what I was looking for and transformed my copy into many fresh new posts. I was surprised at how quickly she worked. It was such a relief to have a month's worth of posts complete and ready to go."
Trina Aspinall
Founder, Be Inspired Health & Fitness
"Charlotte is a skilled, patient and brilliant human who helped me untangle the knots of my words and welcome greater clarity for my business. Thank you Charlotte!"
River Helen Pattinson
Founder, Wild Woman Untamed
Start Here
Not sure where to begin? The Brand & Communications Audit is your first step.
A thorough look at your brand and communications with a clear, actionable plan to move forward with greater clarity and confidence.
And, for my special passion project, Birthed - a business community for mothers launching soon. Learn more.
"Connection isn't a marketing tactic. It's the reason marketing works."
